Impact of Social Media Recruitment: A Brief Overview
The social media recruitment process has transformed how we interact with one another, but it also appears to be changing how businesses hire new staff. Businesses of all types are developing new strategies for locating, attracting and hiring exceptional individuals and using social media[1] to do it. You need to be aware of how social media affects hiring if you want to do so in the future or are now looking for a job. Let’s examine the social media recruitment process and how it can affect your future job search. Social media is becoming a crucial component of the recruiting process, whether you want to fill new positions or advertise your business. In reality, social media recruitment has been successful for 44% of businesses, and 50% further plan to use it in the future. But how can you smartly use social media to hire candidates effectively when there are so many options for platforms?
Social Media Recruitment: Introduction
Social media recruitment has emerged as a new trend in the realm of hiring. Naturally, we think of LinkedIn when we consider leveraging social media for recruiting, job postings, and networking opportunities. After all, it is also the platform that employers and career professionals utilise to create their profiles, engage a variety of groups, post job vacancies, and upload resumes. Indeed, LinkedIn has developed into a reliable “connecting” tool for businesses and job seekers.
Companies have realised, nevertheless, that there isn’t enough talent or that many do not use LinkedIn. Many additional networks, including Instagram and Snapchat, are used by Generation Z and millennials. Many individuals in the West use Twitter to keep up with news and particular businesses. Facebook continues to be a popular way to communicate with friends. It implies that there are several ways for recruiters and job seekers to locate, connect with, and communicate with one another.
Social media platforms’ ultimate intent is to make it easier for consumers to use their interfaces effectively. You establish a connection on LinkedIn, follow on Twitter (and Facebook), and like or comment on posts there before adding other users as friends. An overview of why and how businesses can utilise social media recruitment is provided here, along with tips for how job seekers should and should use it.
What Should Staffing Professionals Know?
Consequently, the recruiter has a crucial function to perform. Learning how to source the proper candidates via social media efficiently would add value. It can be done by building search tactics across numerous social media and websites (blogs, webinars, and networking sites), going beyond a basic database search, and appropriately interacting with the targeted people. Most likely, social media recruitment approaches will remain to be used in place of traditional employment practices.
Over the next ten years, social media recruitment will create exciting opportunities for both organisations and job seekers as it develops and spreads. According to a 2010 study by Jobvite, LinkedIn, Twitter, and Facebook are by far the most frequently used websites by hiring managers. Others include Experteer and Xing. These websites typically have three uses: searching for candidates, posting jobs, and employer branding.
Impact of Social Media Recruitment
Companies may now reach more potential job seekers than ever, thanks to the ever-growing digitalization and social media recruitment strategies. Today, finding the best candidates to hire is essential to the success of any business. To that end, a variety of innovative tools and social media platforms have been developed. Nowadays, social media recruitment can help a company promote information about itself, increasing awareness of its employment opportunities and putting employers in front of applicants they might not have identified using traditional hiring methods. Younger people are spending more hours on social media than ever before. Therefore, it’s critical to use these resources to find the best candidates who will eventually determine a firm’s future. But how can you effectively start advertising on social media when there are so many options for platforms?
- Online Job Posting Through Social Media: Many businesses, according to several surveys, no longer list their job openings in regular outlets like newspapers and periodicals. Nowadays, Facebook or LinkedIn are just as likely as a newspaper to lead you to your next job. The key, of course, is convincing those who discovered you on social media to follow your link and then take the next step by applying for a position with your business. You can achieve this by adding links to each of your online profiles somewhere at the bottom of each job posting. When someone looks at your profile & likes what they see, they could be more inclined to apply for a job at your company. Also, don’t overlook Twitter!
- Including Social Media in Your Applicant Tracking System: You need to step out in the crowded employment market of today if you want to draw in and keep talented workers. The most convincing way to do it is through social media recruitment. By incorporating social media into your applicant tracking system (ATS), you may speed up the hiring process by providing applicants with a simple application procedure and assisting them in deciding whether or not they would like to work for your organisation.
- Other Benefits of Social Media in the Hiring Process: You can save time and money by incorporating social media recruitment into your hiring processes, and applicants will feel more at ease communicating with you. Twitter and Facebook are the social media platforms that job seekers use the most. Recruiters must know which social media platforms are mostly used by job seekers as more folks use social media platforms like Facebook & Twitter to search for career prospects. With 92 per cent of participants stating they used Facebook as a platform while looking for a job, the latest surveys indicated that it was by far the most often used medium for job seekers. LinkedIn came in second at 82 per cent, just ahead of Twitter.
Conclusion
Social media is having an impact on the recruiting process since it is proving to become the catalyst for change in how we interact with potential employers and how we communicate with each other. Recruiters must have a solid understanding of how to use these platforms if they want to draw top talent. As social media recruitment develops and changes the way candidates connect with employers, it will profoundly change the recruitment processes. To learn more about current recruitment trends, keep reading Corphr blogs.
Read our Article: Creative Ways to Recruit Employees & Recruitment Strategies
