Daily information that is pertinent to a company's marketing operations is known as market intelligence. Once gathered, this information can be examined and used to make intelligent judgments about the actions of rival companies, their goods, customer patterns, and market prospects.
With this knowledge, marketers can assess their strategies and refine their next efforts using both their own and the industry's collective wisdom.
Market intelligence refers to daily information relevant to a company's marketing operations.
Market intelligence provides information about your market segment or about your company that can help you to plan your strategy and achieve a competitive advantage. They provide statistics such as sales, customer data, survey responses, focus groups, and competitor research comprise market intelligence.
There are mainly three types of marketing information. They are internal data, competitive intelligence and marketing research.