Key Result Areas (KRAs): Characteristics, Importance & Applicability

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 Nov 16, 2022

Key Result Areas (KRAs): Characteristics, Importance & Applicability

Business organisations employ a wide variety of metrics to measure their performance in various areas, and that usually depends on the workforce to meet specific goals. Organisations use key result areas to help them track the performance rate of every employee in the different work positions to make sure that important objectives are met. It is very crucial to understand what the key result areas are when you are interested in understanding and learning how and where to evaluate your performance at work. In this article, we’ll go over what KRAs are, why they’re critical to business growth, and more.


Key Result Areas, also known as KRAs, have long been a crucial part of the performance review process. Although employers and HR managers want to enhance their company’s efficiency and productivity, one can face several issues while calculating them objectively. With the help of KRAs, employers can now track employees’ performance manually or with a performance management model. The KRAs also demonstrate how an individual performs in a work setting that is planned according to the department or business and is mentioned in their job description. Therefore, employees receive a fixed salary in exchange for obtaining and maintaining Key Result Areas. The reality of the model is far more colourful than the theory. 

Business organisations are now challenging the limits of values and productivity, along with emphasising the importance of outcomes according to the consolidation of the global marketplace. It is one of the crucial reasons why experts use the Key Result Areas (KRAs) model during the decision-making process. They are also believed to be the company’s most crucial area for achieving success. The KRAs help in outlining ongoing duties, enhancing teamwork, and disseminating updated plans to every employee, successfully bringing the entire organisation on track to achieve your business objectives. 

What are Key Result Areas?

Key Result Areas are specific, quantifiable objectives that a business organisation or an individual establishes to measure performance and development. They can be easily applied everywhere, but tracking employees’ objectives and goals in the HR department is a crucial role for them. Key Result Areas should be aligned with the organisation’s strategies or can be tailored according to particular employees or sectors. KRAs consist of objectives like cutting costs by a specific amount, increasing customer satisfaction, or boosting the revenue system. Individuals and teams can track their performance and make adjustments as needed along the way by measuring it against KRAs.

In every business organisation, employees must perform well in the KRAs that contribute to the company’s success. Each Key Result Area ought to have measurable goals and objectives to be in line with the organisation’s strategies and vision. The general characteristics or measurements that the business organisation has established for a particular position or goal are referred to as Key Result Areas (KRAs). This phrase completely describes the range of the job description and encompasses roughly 80% of their work role. Every employee’s job profile is broadly described by Key Result Areas, which provides them with a clear picture of their position and working role. 


Every job in the business world can be divided into numerous essential tasks that contribute more than the other parts of work for the operation of a business organisation. However, for these areas to work successfully, the Key Result Areas must be described precisely while keeping the following in mind:

The Key Result Areas are affected by the performance of the employees they are described for. For example, a computer engineer cannot have marketing in their Key Result Areas as their work won’t benefit the company. 

Typically, there are up to three to five KRAs identified by employees, departments, and overall business organisation. Rarely do any Key Result Areas exceed seven in number.

KRAs include the activities required to complete the current project. Additional jobs with modest returns are not included.

KRAs are quantifiable, clear, and specific. For example, “ensuring company’s growth” doesn’t fall under any particular department, but “customer satisfaction” does. 

Importance of Key Result Areas

Every business organisation consists of different departments and numerous employees to achieve their goals and objectives. The challenge now is: how can you collaborate as a team to achieve the company’s objectives? You must establish crucial areas along with Key Result Areas that are objectively clear if you want to work following the organisation’s mission and vision. KRAs help in establishing a connection between companies’ objectives and operations. Every business organisation uses KRAs to calculate and specify the important development areas. These areas align with the business organisation’s objectives and strategic vision. 

The importance of Key Result Areas in the business world is explained below:

importance of Key Result Areas

Equal Distribution of Workload: KRAs help every department to understand their duties clearly and to distribute the workload among the employees further. 

Tracking Performance: KRAs are incredibly used for tracking the performance and growth of the entire firm, including all departments and personnel. 

Performance Motivator: KRAs are a motivational force for employees to carry out their duties with utmost honesty. Additionally, it also helps companies in hitting milestones. 

The ultimate goal of every business organisation is to increase their productivity and income. To achieve long-term goals, both the marketing and the sales teams must calculate and identify Key Result Areas. 


Key Result Areas are applicable in the following areas:


Planning: The KRAs aid individuals in establishing goals related to their line of work. The managers can review these goals in a time-bound and methodical manner. Broader goals outlined at the departmental, divisional, and corporate levels serve as the foundation for goals.

Recruitment and Selection: The HR department can create job requirements against which they can make recruitment decisions by implementing key result areas in mind in when selection process. 

Training and Development:  Every employee’s performance appraisal and review procedure, which is based on his present KRAs, assist in bringing to light any shortfalls or weakness in their line of work. By enabling managers to assess employee achievements against the established benchmarks, the key outcome areas aid in the training and development[1] of personnel. These requirements aim to improve the availability of skilled and qualified labour, managerial abilities, etc.

Organizational Structure: Standardizing the management structure is another benefit of the Key Results Areas process. Thus, the KRAs aid in the organization’s transformation into a lean one with higher efficiency, distinct roles, and no ambiguity.

Guidelines for Determining Key Result Areas

Drastic market fluctuations have taught the business world a valuable lesson. The important lesson here is to evaluate and track your business performance and growth continuously. For a business organisation to remain competitive, it is important to make sure that their employee’s performance is aligned with the business’s goals and missions. The following essential steps will assist in setting up KRAs for your company:

  1. The KRAs have to be created and acknowledged. 
  2. Once calculated and established, the KRAs must not be altered or changed for the entire year, and make sure there shouldn’t be more than 5 Key Result Areas. These areas should be able to describe the activities and the work role of employees or departments for which they are responsible. 
  3. The number of KRAs identified or chosen must be realistic and doable by the employees. However, it will be difficult in certain areas, so make sure every employee or department gives their best efforts to fulfil the company’s goals. 
  4. The major Key Result Areas should be able to cover all the areas where the manager will need to utilise different resources throughout different projects, which can last from six months to one year. 
  5. Both the operational and the managerial level responsibilities of the managers should be included in the KRAs. 
  6. Make sure you include both regular working activities as well as innovation and improvement activities aimed at creating something new.
  7. The KRAs need to be a mix of hard and easily calculated metrics like revenue, productivity, and cost reduction, along with soft areas that can be difficult to measure, like development and learning. 


The Key Result Areas calculated in every business aid in prioritising crucial strategic elements. KRAs are quantifiable and, by aligning an employee’s behaviours with the strategic objectives, can contribute to its long-term success. They serve as the agenda’s pillars, giving the employees and departments in the organisation structure a way to success. The Key Result Areas also demonstrate how an individual performs in a work setting that is planned according to the department or business and is mentioned in their job description. Therefore, employees receive a fixed salary in exchange for obtaining and maintaining KRAs. The reality of the model is far more colourful than the theory. To learn more about such topics related to recruitment and HR, keep reading our blogs. 

Read our Article: Key Performance Indicators: Types, Importance and How to Measure it

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